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Vienna in Figures

Information Design

Statistics has a long tradition in the city of Vienna: the first yearbook with around 300 pages was published as early as 1883. Today, with the extensive data from more than 130 years, the development of Vienna in all areas of life can be traced very well.

The current publications “Vienna in Figures” present a selection of meaningful facts in the areas of climate, transport, economy, education and culture, making information easily accessible and transparent for everyone. In doing so, we follow the idea of ​​democratically imparted knowledge for everyone, which the Viennese information pioneer Otto Neurath developed in the 1930s with his ISOTYPE method. He is thus the founder of modern information design, which is currently experiencing a boom.

Vienna is the fifth largest city in the EU after Berlin, Madrid, Rome and Paris. It is growing, changing in all areas of life and is expected to reach 2 million inhabitants again in 2027. These and other key figures can be found on the poster that provides direct and easily accessible information in public facilities throughout Vienna.

Historical advertisement on Vienna housing with view of the city
Poster Vienna in figures 2020

The compact brochure “Vienna in Numbers” invites you to get to know Vienna better, to understand abstract numbers in concrete terms and to discover things that were previously hidden. However, the statistically based facts also offer one or two surprises: the number of cats in Vienna is simply missing because they are “tax-free” and therefore cannot be counted.

Brochures Vienna in numbers 2020 lined up
Detail view figures on climate in the city of Vienna

In 2020, we designed the brochure “Vienna in Figures” for the first time in the look of the new corporate design of the city of Vienna. The characteristic “Melange” font and the reduced line illustrations, which tell stories about the facts, are formative. For the first time, an extensive library of illustrations in the new design style was created as part of the new appearance.

Detail brochure age demographics in Vienna

Details from the brochure with infographics
Detail infographic in the brochure on guest nights in the city

By comparing 2020 with 2021 and 2022 (currently in progress), significant developments can not only be clearly understood, but also traced back to concrete influences such as the COVID-19-pandemic. An example of this is the significant decline in overnight stays compared to previous years.

History of Vienna as an illustrated timeline

Illustration in form of a thread, showing the longest and the shortest street of Vienna

Illustration of a dog and a cat, showing the numbers of official dogs in Vienna and the uncounted cats


Thematically bundled and focused on core statements, we make facts tangible, connections understandable and developments comprehensible with our reduced information design. It relies on the combination of classic data visualization, comparisons and charts in combination with significant illustrations.

Illustration of visits to different Viennese museums per year

Illustration of percentages of different kind of housing in Vienna



Brochures of the individual districts laid out as a fan

Leporello fold-out brochure

For each district, locally relevant figures were placed in the larger context of Vienna as a whole. The 23 leporellos provide surprisingly detailed information with likeable Viennese local humor and tell a variety of stories from the personal living environment of all Viennese.

Detail of open district brochure

District brochure of the 2nd Viennese district as Leporello