Identity, Animation Movie & Exhibition Design
Cycling Affairs is an outstanding example for integral design, from communication to exhibition. The call by Vienna’s federal creative agency departure asked for smart ideas for bikes within the city context. The competition was promoted with accompanying posters, flyers, a website, an animation movie – all featuring playful illustrations. Entries were made in six categories, and the whole call reached a high attention as the identity and promotion went viral.
Winners and some projects of special interest were published in the catalogue later, awarded with an uniquely designed trophy – a wheel bearing, and finally presented in an exhibition at Vienna’s Museum of Applied Arts. The main focus of the exhibition design was maximum flexibility, as the show had to move in and out of the room for other events. The mobile answer to this challenge were big bike installations that carried the information on the winner projects. The bikes literally started driving, as the exhibition was also shown in Berlin and Budapest.