Identity & Corporate Architecture
Hans Hollein’s „News Tower“ was one of the first high-rise buildings to be built in the Vienna city center. Dating back to 2001, the building needed a general renovation in 2018. At the same time, the owners were seeing this as an opportunity to position this building with a stronger identity. We made the address, Taborstraße 1, its new name. The outer appearance, the lobby and following entrance areas were redesigned and given a premium touch.
The foyer as a central arrival point is the center piece of the redesign. Having passed the new outdoor screens integrated into the facade, the entry leads through a transparent portal into the lobby. The space presents itself with a bright, high-class and neat interior design. The surrounding wall cladding is made out of travertine, the welcome desk out of burnished brass, a comfortable seating area and a light ceiling made of brass – all elements transport a warm and pleasant atmosphere. All technical features were renewed and amended with access control and digital signage screens.
In cooperation with HD Architekten