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United in Cycling

Identity & Website

The young company started its own bike store with workshop and café in the heart of Seestadt Aspern in 2015. The team’s nationalities read like a colorful map of the world – they all share an irrepressible passion for cycling. Together they have circled our globe several times.

Folder for the kids bike recycling system
Corporate Identity with colorful line forming illustration
Kid with Woom Bike

Children's bike subscription

The special passion of the team is the customized bike offer for children. As a founding idea, the children’s bike subscription was born. As children grow, they soon need the next size. So the idea is to have the smaller bike returned and checked and serviced by United in Cycling. This means that the right bike is always at hand, and the cycle makes the system more affordable and sustainable. The innovative service is communicated via the company’s own website, social media and a compact folder.

The whole communication media printed

Vibrant design system

We translated the always positive mood and attention to detail in the team into a colorful world. The graphic protagonist is the colorful line, which transforms and takes on different forms. It develops as an abstract pattern, becomes a route on a map or illustrations with concrete visual messages. Thanks to the flexibility of the design system, all media can be used with a high degree of recognizability.

Illustration for the bicycle shop with a bike and price tag
Illustration for the bicycle repair shop
Illustration for the bike assembly
Illustration for the bike coffee shop
Packaging from the store's own coffee

Coffee love

In the store you can find not only children’s bikes, but also excellent coffee. Fernanda serves one of the best barista coffees in the city. This is guaranteed by her own blend and local roasting in Vienna. She is also known for her legendary cakes with a Brazilian touch. The attention to detail has also inspired us in the packaging design, the visuals in the room and on the facade.

Store front with colorful line on the glass facade
The coffee shop with its offerings
Staircase with colorful wayfinding
Facade illustration with the colorful line indoors
Bike dress with branding
Bike dress with branding

Bikes on Tour

Everyone in the team is active in the local cycling community. Reason enough to design their own jersey. With the signal shirts they are now widely visible on their trips and pass on the fun of cycling to as many as possible. And they love to share their experiences via social media.