United in Cycling
Identity & Website
The young company started its own bike store with workshop and café in the heart of Seestadt Aspern in 2015. The team’s nationalities read like a colorful map of the world – they all share an irrepressible passion for cycling. Together they have circled our globe several times.
Children's bike subscription
The special passion of the team is the customized bike offer for children. As a founding idea, the children’s bike subscription was born. As children grow, they soon need the next size. So the idea is to have the smaller bike returned and checked and serviced by United in Cycling. This means that the right bike is always at hand, and the cycle makes the system more affordable and sustainable. The innovative service is communicated via the company’s own website, social media and a compact folder.
Vibrant design system
We translated the always positive mood and attention to detail in the team into a colorful world. The graphic protagonist is the colorful line, which transforms and takes on different forms. It develops as an abstract pattern, becomes a route on a map or illustrations with concrete visual messages. Thanks to the flexibility of the design system, all media can be used with a high degree of recognizability.
In the store you can find not only children’s bikes, but also excellent coffee. Fernanda serves one of the best barista coffees in the city. This is guaranteed by her own blend and local roasting in Vienna. She is also known for her legendary cakes with a Brazilian touch. The attention to detail has also inspired us in the packaging design, the visuals in the room and on the facade.
Bikes on Tour
Everyone in the team is active in the local cycling community. Reason enough to design their own jersey. With the signal shirts they are now widely visible on their trips and pass on the fun of cycling to as many as possible. And they love to share their experiences via social media.