St. Josef Hospital, Vienna
Orientation System, Spatial Illustration & Storytelling
The Christian hospital with its social touch is known for cordiality and individual care. Shared values are the central motivation for the empathetic work of the medical and nursing team.
In the course of renewing the buildings, the hospital wanted to bring its values to live. Our concept for a holistic way finding system transports messages in form of illustrative interventions and storytelling that accompany the functional orientation system. These narrative designs are now wall-filling spatial communication to be found at arrival points, in waiting areas and individualized areas in wards.
Safely guided throughout
The functional guidance system is clear, barrier-free and clearly laid out. It guarantees intuitive orientation from arrival to destination and is directly linked to the world of narrative illustrations. Reliable information helps people to stay calm in the emotional state of emergency of a hospital visit. Finding information and destinations quickly and clearly conveys an important feeling of security.
Being in good hands
Knowing that you are in good hands here, both professionally and personally, also relieves stress and helps your return to your sovereignty. To transport the message of competence and cordiality of the hospital, we translated the values into text and illustrative terms. Wide spread maps on selected walls give the house an emotional, warm appearance despite the medical surrounding.
Discover images in your head
Metaphors for imaginary places can be found on these maps. They refer to fears, irritations, places of retreat and relaxation, emotions and reflections of the hospital surrounding. The storytelling’s diversity, empathy and sometimes gentle irony invite you to explore and find a little distraction during your time in the hospital. In the best case scenario, the narrative will put a smile on faces and transport the feeling of compassion for patients and visitors.
The maps include many different landscapes and imaginary places. The wording always refers to the cordial hospital context and lets you travel to spots like grove of contentment, field of growing relationships, hill of self reflection, inner child’s playground, junction for self-healing powers, platform for a holistic view, outlook on the important things of life, freight station for mental relief, fleet for meaningful journeys through your mind and many more vivid places.
Bright mood in the room
All rooms are very bright, with a warm appearance and flooded with light. The maps blend in with the architecture with their lightness and warm color palette. Room by room, motif and mood vary in detail down to individual micro-landscapes in the maternity ward.