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Breathing at High Altitude
Exhibition Design
The new branding of the Molecular Biology Research Center Max Perutz Labs is based on the vision of the Nobel Prize winner and eponym. As a communicative ambassador, we developed a mobile exhibition pavilion that tells his fascinating research story as part of a communication offensive promoting also the renowned Viennese institute.
Basic research experienced emotionally
How we breathe at high altitude and the role oxygen plays in hemoglobin was the inspiration for the film’s script. It combines scientific illustrations and scenes on the mountain. It was shot with free-ride professionals on the Arlberg. The long way to the summit is an analogy to research, which requires perseverance and staying power. Curiosity and consistency also characterized Max Perutz.
University of Vienna: Station #1
![Construction of the pavilion with fabric walls and a human on a ladder](https://buerobauer.com/wordpress/wp-content/uploads/2022/06/BreathingAtHighAltitude_1.jpg)
![Detail of the construction of the fabric walls with eyelets during assembly](https://buerobauer.com/wordpress/wp-content/uploads/2022/06/BreathingAtHighAltitude_2.jpg)
![Lateral bird's eye view of the inner courtyard of the University of Vienna with exhibition pavilion, trees and building](https://buerobauer.com/wordpress/wp-content/uploads/2022/06/BreathingAtHighAltitude_3.jpg)
![The exhibition pavilion in the courtyard of the University of Vienna with meadow and people sitting in front of it](https://buerobauer.com/wordpress/wp-content/uploads/2022/06/BreathingAtHighAltitude_4.jpg)
![People standing inside the pavilion, reading the exhibition display on the printed fabric walls](https://buerobauer.com/wordpress/wp-content/uploads/2022/06/BreathingAtHighAltitude_5.jpg)
The light and at the same time robust textile is outer cover, inside directly printed information carrier and projection surface in the cinema
![The pavilion standing in the courtyard of the University of Vienna, with a view of the printed fabric walls and the entrance](https://buerobauer.com/wordpress/wp-content/uploads/2022/06/BreathingAtHighAltitude_6.jpg)
![Inside the pavilion work the fabric walls as exhibition display, in front of it stands a microscope](https://buerobauer.com/wordpress/wp-content/uploads/2022/06/BreathingAtHighAltitude_7-1.jpg)
![Person standing in front of the the printed exhibition display inside the pavilion whilst guiding a tour](https://buerobauer.com/wordpress/wp-content/uploads/2022/06/BreathingAtHighAltitude_8.jpg)
![People sitting in front of a cinema wall inside the pavilion](https://buerobauer.com/wordpress/wp-content/uploads/2022/06/BreathingAtHighAltitude_Video-1.jpg)
Exhibition construction: Franz Ritzer, master carpenter
Textile work & printing: Viennaprint
media technology cinema: cat x
film production: Harry Putz, freiluftdoku