Loading …
JUZZZ Drink
Identity & Design
JUZZZ is natural, sustainable and creates fine sparkles on the tongue. The refreshing drink with a balance of acidity and sweetness is the ideal alternative to a glass of wine – without alcohol and with a lot of taste. The young winemaker Alexander Türk from the traditional winery Türk has elegantly combined verjus – the juice of green grapes – with elderberry and lemon balm. Gently pasteurized, the natural regional ingredients create full flavour.
The refreshing drink appears confident, urban and powerful. In the course of the brand development, the naming arose from a play of words: a mixture of (ver)jus and juice. JUZZZ brings the lively freshness to your tongue as soon as you pronounce it.
The illustrations of the corporate design refer to the fine leaves of lemon balm and the grassy-green and tangy-lemony white wine grapes through light green surfaces, the silver flowers to elderberry.The structured natural paper gives the label a pleasant feel, matt printing ink and silver hot foil contrast perfectly. The simple bottle shape gives the brand a natural and uncomplicated identity, like the drink itself.
Muh!