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Heuer
Identity, Packaging Design & Website
Vienna’s Karlsplatz is one the loudest & most frequented arteries in the city. In the middle of several roads, there is a small green space with an iconic cubic building: the second location of the exhibition space for contemporary art, Kunsthalle. Its adjunct café had changed owners, with the new ones aiming to turn this difficult place not only into a hip culinary hotspot – but also into a neighbourhood garden.
Duality as design principle
To visualize this new urban oasis, a sensual design concept came into being. The visual appearance reminds of old paintings and creates an extensive illustrative world. The design also emphasizes the transition between day and night operation, and therefore the change from café/restaurant to bar hours. The illustrations change from being nourishing & lush to intoxicant & sensual. The colors red & blue support this duality and turn the whole corporate identity into a magical parallel universe. As the surrounding gardens were growing, the new concept fulfilled its promise to be a new lively place.
