Crafted in Vienna
Identity & Animation Movie
departure is the creative center of the Vienna Business Agency. They encourage creatives through patronizations and different calls to inspirit the city with their ideas. Their call in 2015 was called „Crafted in Vienna“ and asked creatives to enter their business ideas for a modern day craftmanship.
The urban space returns more and more to be the production place it once was – and creatives start using traditional tools again to enhance them with new techniques. Through collaborations, their new approaches to classic crafts and eagerness to experiment, urban production becomes a sustainable way of local quality instead of staple goods.
The communication design for the call makes this idea alive through its experimental and literally handcrafted media.
Herzstück des Designkonzepts für „Crafted in Vienna“ ist der Würfel: Als Symbol für eine kreative Idee, die unterschiedlichste Materialien und Methoden durchspielt und schließlich als innovatives Produkt in den Vertrieb geht.
A cube became the center piece and symbol for a creative idea that meets different material and methods to be an innovative, crafted product later on.
Intense preparation had to be made before the actual shooting: cubes made out of wood, fabric, metal, acrylic glass and cake were literally crafted. Tool were seemingly floating, a special construction built for specific camera angles. The animated illustration and a significant sound design made the whole movie a true piece of craftsmanship. It went viral in all kinds of social media.