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Caritas Ankerbrotfabrik
Orientation System & Signaletics
The so-called Ankerbrotfabrik is a significant brickstone building in Vienna, former home of a bread factory. Object #19 unites different initiatives of Caritas, the Catholic Charity Services. A thriftstore, a canteen and others form this new social cluster in Vienna‘s 10th district.
The distinct yet modest signagne design and wayfinding system blends harmoniously with the gently renovated old building. Hand drawn pictograms highlight the human impetus of the Caritas. Big numbers and pictograms seem to be scribbled onto raw metal shields. Their appearance is based on the corporate font of the Caritas, Helvetica. As the identity of this social institution starts a visual dialogue with the old architectural substance, the reduction of information and design contrast and highlight the power and patina of this unusual building.
