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Vienna Biennale 2015

Identity, Website & App

In 2015, the first Viennese Biennale for Art, Design and Architecture claimed to present ”Ideas for Change”. Several exhibitions, happenings, in public as well as in digital spaces inspired visitors to contribute to this motto.

Detail from the exhibition folder with a map of the different venues in Vienna

Networking of “changemakers”
Apart of the most important cultural institutions, the Biennale also wanted to include engaged “changemakers” into its communication. That’s why a digital guide and a “changemaker”-app had such an important role as communication media next to the print guide. “Changemakers” were encouraged to connect and bring forward ideas. Visitors stayed informed at the same time.

Activities in public space

Not only the Museum for Applied Arts onvited to visit the Vienna Biennale, public space was also used as an exhibition display and event place. Strolling around the city, the iconic identity was constantly present.

Digital Guide
www.viennabienale.org is a homepage and digital guide at the same time. A map shows all players and helps navigating to the events that are spread throughout the whole city.Â

Website with the branding of the Vienna Biennale
Cell phone and tablet with the mobile view of the homepage

www.viennabiennale.org: mobile first - responsive design of the homepage design

Cell phone with the programmed map of the venues of the Vienna Biennale

www.ideas-for-change.net, App Development Vienna Biennale / t-mobile, in cooperation with nous

All print media lined up - from folder to catalog to accompanying brochure

Editorial design of the print media

Detail of the catalog, one page with blue background and white font
The opened guide with the table of contents, red pages with white writing
The open guide of the Vienna Biennale with a project page
View into the columned hall of the Museum of Applied Arts and its striking gallery with posters of the Vienna Biennale hanging between columns
The Museum Shop of the Museum of Applied Arts with a rack full of Vienna Biennale merchandise
The Museum of Applied Arts from the outside, with a banner announcing the Vienna Biennale 2015 hanging above the entrance door
Advertising pillar in the city with large applied poster for the Vienna Biennale
Poster for the Vienna Biennale with the branding in blue and red

The illustrative corporate design of the Vienna Biennale brand is found on all applications

Muh!