Orientation & Information System
A well-known Austrian and Viennese cultural destination, the Belvedere Museum, attracts international and domestic audiences with its three locations and baroque parkland. First and foremost, visitors know the Upper Belvedere because of its iconic Canaletto view of Vienna and the collection with the highlight “The Kiss” by Gustav Klimt.
Beyond that, however, the Belvedere offers much more. Our goal with a new way finding system was to make the diverse offerings visible from the Lower Belvedere on Rennweg to Belvedere 21 across the Gürtel and to make the locations intuitively comprehensible via signage.
Concise and intuitive
Structural optimizations in the historical inventory offered the opportunity to consistently redesign the orientation for the entire area, the interior spaces and in the media.
The new system provides orientation for the large number of visitors, but interferes as little as possible with the baroque substance.
Flags as information carriers
The new system is based on the basic idea of a flag. It marks a place, is flexible and lively-festive in appearance. This design principle is the leading idea for all outdoor and indoor information carriers.
The flags are light, translucent and easy to adapt. The elegant supporting structure only needs a few mounting points. It thus meets the strict requirements of monument protection.
Subtle adaptation to the architecture
Whether white plastered wall, stateroom with baroque fresco, marble or mirror surroundings – the textile adapts to the setting in terms of color and subtly blends into the historical substance.
Intuitive map language - inclusive design
The area of the three museum locations of the Belvedere is located in the center of Vienna and is directly intertwined with the urban space. The linking with public transport, other landmarks in vicinity and the quick overview of distances were therefore the focus of the design. Bilingual and with the support of icons, the information system can also be used by international visitors.
Analog, and digitally linked
Digital media are ideal for dynamic content such as exhibition information or ticket information. They complement the analog signaling, plus are editorially and visually synchronized with the content on the website. In this way, visitors can orient themselves through the poster designs that they already know from the web or hanging in the city.